In the Product Discovery phase we dive deep into the challenge at hand, thoughtfully defining the product parameters, user behavior, and desired outcomes. Rooted in evidence-driven research, Product Discovery provides the foundation for success so that we are best positioned to build the right product for the right problem – on time, on budget, and in scope. Additionally, Discovery is the catalyst that strengthens the client relationship. It’s where trust is built. It’s where we learn not only what we’re building, but how we’ll build it collaboratively – making sure the customer is involved every step of the way.
Discovery is coupled with Product Design in which we craft the user experience and functional implementation. Our team of designers and architects crystallize concepts into pixel-precise wire frames, interactive prototypes, style kits, and more. Product Design is rooted in research. In understanding our client’s market, business drivers, competitors, and of course, customers, we create and test user experiences and ultimately prepare a product road map for Product Development.
Product Development is our core discipline. It’s who we are. We are sound in all major software languages and can build for any platform including mobile, web, desktop, and wearable. In our Product Development phase, our architects and software engineers take the outputs of Discovery and Design and bring the product to life through agile sprints and continuous, iterative delivery. No matter if we’re building an MVP, a ready-for-market product or something in between, our development team applies the most effective technologies to build the right product – on time, on budget, and in scope.
Product Deployment is usually thought of in simple terms but it’s much more than a celebratory launch day. Product Deployment is an exercise in rigorous quality assurance. It’s testing and testing and more testing to make sure that a product is ready for its environment and every possible “what if?” scenario. Our proprietary test methodologies border on obsessive and have resulted in the successful launch of countless products. And once the product is out in the wild, we conduct a retrospective and make sure you have what you need to take care of it in the form of meticulous, actionable documentation and support plans.