Bringing an intuitive migraine management platform to market.
Ctrl M Health partnered with Arcweb Technologies to translate their migraine expertise into a multi-faceted digital health platform that combined web, mobile, and e-commerce experiences to help more people effectively manage migraine in a way that better fits their daily lives.
As a new company, Ctrl M Health needed to move fast—and the challenge wasn’t just about building a digital product, but understanding how to build a growth-ready business around it. Arcweb Technologies would need to work closely with every part of the Ctrl M Health team to help them transform their proprietary migraine expertise into a well defined, validated, and functional digital platform that would form the heart of their business and engagement strategy.
More than 40 million people suffer from migraine disease—but there are fewer than 550 headache specialists to treat them. Ctrl M Health wanted to help expand access to migraine management through a digital experience designed around the expertise of their partners at the prestigious Jefferson Headache Center.
Identifying what you need to build is as important as actually building it. Arcweb worked closely with the Ctrl M Health team to identify the ideal product strategy, feature set, and architecture, as well as to create a compelling product experience that spanned multiple web, mobile, and e-commerce components.
Arcweb translated the content and methodology developed by the Jefferson Headache Center into a digital experience that intelligently tailors itself to each customer. The app is compelling, yet easy-to-understand and is designed to drive consistent engagement and long-term trust.
Helping users manage migraine symptoms is the most important role of the Ctrl M Health platform. We used our patient experience expertise to deliver an app that speaks to its audience and meet healthcare best practices. Building patient understanding was crucial to the success of Ctrl M Health’s product.
Arcweb’s product methodology uses a thoughtful combination of service design, rapid prototyping, user-testing, and software engineering to bring products like Ctrl M Health to life. We emphasize a hands-on relationship with clients that gives them an active role throughout the project, from design to execution.
This unique development process ensured that Ctrl M Health came to market with a smart, scalable product that would connect deeply with customers.
Working side by side with Ctrl M Health’s experts, Arcweb Technologies was able to design and deliver an integrated digital wellness platform that gives users a personalized migraine management plan based on the proprietary Jefferson Headache Center methodology. The mobile app intelligently recommends relief activities, lifestyle changes, and other resources to help users effectively manage migraine.
Ctrl M Health launched in August 2020, accompanied by the iOS app, knowledge portal, and e-commerce site. Arcweb’s methodology delivered a robust digital product experience that gracefully onboards customers through the Ctrl M Health website before transitioning them to a clinically validated mobile experience and subscription migraine management plan.