We’ve all witnessed companies launch noteworthy digital innovations. Onlookers will read compelling headlines, watch promising stock figures, and get excited. Understandably so. What’s more exciting...Read More
Strong UI and UX design is the only way to capture and retain more of that massive-yet-fleeting attention. However, those disciplines are often perceived as afterthoughts in product development. It’s the notion that UI and UX design gets applied to the product after it’s built. And that is disastrous thinking.