Through rapid prototyping and lean methodologies, Arcweb Technologies scientifically steered social selling platform, PeopleLinx, away from developing a product feature its customer didn’t actually want.

The result? 77% scoped budget saved.


Founded in 2009 by early LinkedIn employees, PeopleLinx helps some of the world’s leading enterprises use social tools to outperform their marketing goals. The company’s scalable software solution provides tools for profile optimization, customized training, coordinated content sharing, and analytics that turn employees into LinkedIn power users and brand ambassadors. PeopleLinx customers include Fortune 1000 leaders in banking, insurance, law, healthcare, and professional services.

As the company and customer base grew, PeopleLinx was debating whether or not to add an administrator dashboard that would allow customers to configure the product without support from PeopleLinx. As this would potentially improve a multi-person, multi-step process, the company sought to better understand just how mission-critical it, in fact, was and whether it was truly worth building.


Arcweb Technologies earned the job and set out to build a solution. But rather than taking in the necessary information, going back to the shop and coming back a few weeks later with a final product, the Arcweb team began the project as it does all projects: with an interactive prototype. Built in Axure, an Arcweb prototype shows customers user interfaces and user experiences. (Translation: customers can see what the product will look like and how it will function before it’s built.) Arcweb presents customers, like PeopleLinx, with an interactive prototype early in a project lifecycle so that customer can say with even greater confidence, “This is what we need.”

Arcweb Technologies delivered the interactive prototype to PeopleLinx and it was circulated amongst the company. PeopleLinx VP of Sales, Peter Strid was then able to present live demos to customers. And while well received, customers often viewed the solution as a “nice to have” instead of a “need to have.” Thus PeopleLinx struggled with the cost-benefit analysis of moving forward with the implementation of that component of the product. Arcweb’s interactive prototype was telling PeopleLinx something.

The prototype’s reception was indicating to the PeopleLinx team that their customers might not be ready for this specific solution. And that meant Arcweb’s rapid, interactive prototyping was helping PeopleLinx make a better business decision.

Bottom Line

Arcweb’s commitment to rapid prototyping and more broadly, agile software development and lean startup methodologies, helps companies like PeopleLinx avoid building something their customers don’t want. Said differently, Arcweb’s prototype-driven approach helps them build the right product for their customers—on time and on budget.

Rapid interactive prototyping led to better, immediate intelligence that drove informed business decision-making and capital saved.

As a venture-backed startup in a dynamic category, we need to make quick decisions about what we’re building and why. Arcweb’s rapid prototyping is ideal for that.

Kevin O'Nell, CEO

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