The “Jobs to be Done” of Consumer Banking Are Changing—Fast

David Whitaker

The “Jobs to be Done” of Consumer Banking Are Changing—Fast

The “Jobs to be Done” market research methodology has been gaining popularity amongst product and service companies of all types. Its aim is to go beyond the process of crafting traditional personas to uncover the real motivations and barriers customers hold when it comes to buying and using a product and instead focuses on the actual tasks that people hire products and services to fulfill. The idea, then, is that companies that better understand the jobs their customers need to fulfill can build the right products “for hire.”

Seven Steps To A More Perfect InVision Workflow

Len Damico

Seven Steps To A More Perfect InVision Workflow

Prototyping isn’t a step in the design process; prototyping is the design process. And as InVision continues to become one of our preferred applications to drive this process, we’re sharing some insights on how to create a more perfect InVision workflow. Why? Because better prototyping makes for better products. Here are seven steps to a more perfect InVision workflow…